Exhibition on Swiss furniture manifacture, Vitra.

Playing Seriously is showcasing products and telling the stories on how Vitra for decades has been cooperating closely with designers to develop their brand. A brand beyond products, also being an industrial site full of world class architecture and a famous museum. A calligraphic typography takes you though the exhibition emphasising the personal relationsship between the individual designers and Vitra. The exhibition catalogue is collected from pads on the walls for you to create your own story on the company.

Client: Dansk Arkitektur Center / Danish Architecture Centre
Visual identity, Exhibition design
Photos: Jakob Galtt / Danish Architecture Centre