Playing Seriously

Exhibition on Swiss furniture manifacture, Vitra.

An exhibition based on the furniture company Vitra. Sahls has designed the exhibition space, visual identity and printed materials, the primary typeface being handwritten. Throughout the exhibition you pick pages from pads on the walls, creating and combining your own catalogue and story on Vitra. The Vitra site is also a cultural institution with spectacular architecture and parks and with a famous museum showcasing the products and designers of Vitra. To reflect the various faces of the company Sahls designed four posters to tell the whole story – showing architecture, designer, product and museum.

Client: Dansk Arkitektur Center / Danish Architecture Centre
Visual identity, Print design