Print campaign to housing associations.

Being a consultant in construction projects, Falkon approach Copenhagen housing cooperatives in a new way; Sahls has designed a foldable paper house shaped as a classic apartment building, on each floor suggested improvements illustrated. The direct mail campaign is designed to arouse curiosity and dreams about future construction improvements – and maybe the paper house will remain standing on the windowsill for a while?

Client: Falkon A/S Rådgivende Ingeniører
Infographics, Print design