Exhibition on Swiss furniture manifactures, Vitra

Playing Seriously is an exhibition based on the furniture company Vitra. Sahls has designed the exhibition space, the visual identity and the printed materials, the primary typeface being handwritten. At the entrance you take a jacket and through the exhibition you pick pages from pads on the walls, creating and combining your own catalogue and story on Vitra. Vitra site is also a cultural institution with spectacular architecture and parks and with a famous museum showcasing the products and designers of Vitra. To reflect the various faces of the company Sahls designed four posters to tell the whole story – showing architecture, designer, product and museum.

Client: Danish Architecture Centre / Dansk Arkitektur Center
Exhibition design
Photos: Jakob Galtt / Danish Architecture Centre